Selling Shiseido – Lesson 03

Cosmetics as History
By Karen Johnson & Patty Koller

Handout 03-A | Printer-friendly PDF file

Shiseido Lesson Vocabulary

Art Deco
The predominant decorative art style of the 1920s and 30s, characterized by precise and boldly delineated geometric shapes and strong colors; used most notably in household objects and in architecture.

Art Nouveau
A style of decorative art and design prominent from 1890 until World War I, characterized by intricate linear designs and flowing curves based on natural forms.

Bauhaus
A school of design best known for its designs of objects based on functionalism and simplicity.

Evolution
The process of slow but significant change over time.

Image
A representation of the external form of a thing in print.

Marketing
The act of advertising or promoting something; offering something for sale.

Modernism
A style or movement in the arts that aims to break with classical and traditional forms.

Promotion
Publicizing a product, organization, or venture so as to increase sales or public awareness.
Propaganda – Information, chiefly derogatory and often of a biased or misleading nature, used to promote or publicize a particular political cause or point of view.

• Table of Contents | Lessons:

• 01
  • Handout 01-A
  • Handout 01-B
  •  
• 02
  • Handout 02-A
  •  
• 03
  • Handout 03-A
  • Handout 03-B
  • Handout 03-C
  • Handout 03-D
  •  

© 2009 Program for Teaching East Asia

Massachusetts Institute of Technology © 2010 Visualizing Cultures