Mobilizing a Retail Workforce
Shiseido Chain Store, 1935–1940

The pioneering entrepreneurial spirit exemplified by Shiseido, particularly beginning in the 1920s, also found expression in a run of periodicals aimed primarily at the company’s employees. Initiated in 1927 under the English title Chain Store, this publication underwent a stunning sea change between July 1935 and April 1938, when the title became The Chain Store Research and an entirely new level of visuals inspired by the ground-breaking graphic design of European designers such as those working at the Bauhaus in Germany. Bold commercial artwork, often utilizing photography and integrative photographic techniques such as photomontage, accompanied contemporary technological and cultural developments.
MIT Visualizing CulturesMenu
Tweet
Units
Selling Shiseido II
Visual Narratives
Selling Shiseido II
Selling Shiseido II
Selling Shiseido II
Selling Shiseido II
Selling Shiseido II
Selling Shiseido II
Selling Shiseido II
Selling Shiseido II
MIT Visualizing Cultures VC Units MIT Visualizing Cultures About VC VC Scholars Partner Institutions Outreach Conferences & Events Contact Join Us Follow Us Units Icon View Text View Curriculae Selling Shiseido II Essay Image Galleries Curriculum Selling Shiseido II Marketing Beauty from the 1910s to 1930 Marketing Beauty in the Mid 1930s Marketing Beauty in a Time of War Appealing to Modern Families Leisure & the Smart Set Mobilizing a Retail Workforce Commercial Advertising & the War Commercial Advertising & the War Mobilizing a Retail Workforce Leisure & the Smart Set Appealing to Modern Families Marketing Beauty in a Time of War Marketing Beauty in the Mid 1930s Marketing Beauty from the 1910s to 1930